OUT OF HOME LAUNCHES NEW TOOL TO KEEP BRANDS SAFE
29 October 2018
Today, MOVE will turn on its new School Mapping Tool to ensure that products which are illegal for purchase by minors are not advertised within a 150m sightline of a primary or secondary school*. Find out more.
ANATOMY OF OUT OF HOME: MARKET SHARE GROWTH; CEASA SUMMARY
28 September 2018
In this month’s Anatomy of OOH we look at the industry’s market share growth in comparison to other advertising channels. Read more.
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for Outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
In this section of the website you will find all the information that you need to know about the Out of Home (OOH) industry in Australia, its industry measurement system MOVE and useful OOH research insights.
Out of Home is in a space of its own and growing. Nine out of ten Australians leave home everyday. Outdoor advertising is a powerful tool to grab numerous eyeballs on mass scale. Out of Home is stronger – connecting and engaging, anywhere and everywhere.
Watch our new MOVE Methodology video now to find out more.