MOVE is the first industry-wide audience measurement system for outdoor media in Australia

ABOUT US

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MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for Outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).

HOW TO USE MOVE

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In this section of the website you will find all the information that you need to know about the Out of Home (OOH) industry in Australia, its industry measurement system MOVE and useful OOH research insights.

NEW MOVE METHODOLOGY VIDEO 

Out of Home is in a space of its own and growing. Nine out of ten Australians leave home everyday. Outdoor advertising is a powerful tool to grab numerous eyeballs on mass scale. Out of Home is stronger – connecting and engaging, anywhere and everywhere. 

Watch our new MOVE Methodology video now to find out more.