MOVE is the first industry-wide audience measurement system for outdoor media in Australia

ABOUT US

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MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).

HOW TO USE MOVE

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In this section of the website you will find all the information that you need to know about the Out-of-Home (OOH) Industry in Australia, its industry measurement system MOVE and useful OOH research insights.

NEW VIDEO

Out-of-Home is in a space of its own and growing. With over 400 millions contacts a day, its there where we live, work, play, shop, socialise and travel.Out-of-Home is the only broadcast medium continually gaining audiences. Today, you're likely to see 26 Out-of-Home faces, making brands stand out, and with new technology Out-of-Home is stronger – connecting and engaging, anywhere and everywhere.