MOVE 2017 DATA UPDATE: OOH AUDIENCES UP 2.2%
November 27, 2017
For the seventh consecutive year since the launch of MOVE, Out of Home audiences have increased, with the 2017 data update showing an overall audience growth of 2.2%, outstripping population growth. For more information click here.
ANATOMY OF OUT OF HOME: MARKET SHARE GROWTH
October 31, 2017
In this month’s Anatomy of Out of Home we review the key findings from the CEASA January - June 2017 report. Read more.
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for Outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
In this section of the website you will find all the information that you need to know about the Out of Home (OOH) industry in Australia, its industry measurement system MOVE and useful OOH research insights.
Out of Home is in a space of its own and growing. Nine out of ten Australians leave home everyday. Outdoor advertising is a powerful tool to grab numerous eyeballs on mass scale. Out of Home is stronger – connecting and engaging, anywhere and everywhere.
Watch our new MOVE Methodology video now to find out more.