MOVE 2016 DATA UPDATE
September 12, 2016
For the sixth consecutive year since the launch of MOVE, Out-of-Home (OOH) audiences have increased, with the 2016 data update showing an overall audience growth of 2.8%. For more information, click here.
ANATOMY OF OUT-OF-HOME: OUT-OF-HOME ENVIRONMENT
September 30, 2017
In this month’s Anatomy of Out of Home we look at ‘craft’ and some of the best creative from the 2017 Cannes Lions Outdoor winners. Read more.
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for Outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
In this section of the website you will find all the information that you need to know about the Out of Home (OOH) industry in Australia, its industry measurement system MOVE and useful OOH research insights.
Out of Home is in a space of its own and growing. Nine out of ten Australians leave home everyday. Outdoor advertising is a powerful tool to grab numerous eyeballs on mass scale. Out of Home is stronger – connecting and engaging, anywhere and everywhere.
Watch our new MOVE Methodology video now to find out more.