MOVE 2016 DATA UPDATE
September 12, 2016
For the sixth consecutive year since the launch of MOVE, Out-of-Home (OOH) audiences have increased, with the 2016 data update showing an overall audience growth of 2.8%. For more information, click here.
MOVE 2016 DATA UPDATE WEBINAR
August 31, 2016
To follow the release of the new 2016 data, a webinar will be hosted at 12pm on Tuesday, 13 September for you to understand what was included in this year's update and all associated changes. For more information, click here.
ANATOMY OF OUT-OF-HOME: OUT-OF-HOME ENVIRONMENT
August 31, 2016
In this month's Anatomy of Out-of-Home, we explore how people are more aroused when out of home and are more likely to recognise a brand when creative has context to the environment. Read more.
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
In this section of the website you will find all the information that you need to know about the Out-of-Home (OOH) Industry in Australia, its industry measurement system MOVE and useful OOH research insights.
Out-of-Home is in a space of its own and growing. With over 400 millions contacts a day, its there where we live, work, play, shop, socialise and travel.Out-of-Home is the only broadcast medium continually gaining audiences. Today, you're likely to see 26 Out-of-Home faces, making brands stand out, and with new technology Out-of-Home is stronger – connecting and engaging, anywhere and everywhere.