February 11, 2016
Supercharge your media skills in the new year with MOVE training. For dates and more information, click here.
ANATOMY OF OUT-OF-HOME: CRYSTAL BALL GAZING
January 29, 2016
In the first Anatomy of Out-of-Home of the year we take a look at the plans, trends and predictions for our industry in 2016 and beyond. Read more.
EMMA TO INTEGRATE MOVE DATA FROM 2016
December 7, 2015
MOVE data will be integrated into emma by early 2016, in an amalgamation of consumer metrics set to change the way media agencies plan OOH campaigns. Read more.
MOVE (Measurement of Outdoor Visibility and Exposure) is the first industry-wide audience measurement system for outdoor media in Australia. It has been endorsed by the Outdoor Media Association (OMA), the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).
In this section of the website you will find all the information that you need to know about the Out-of-Home (OOH) Industry in Australia, its industry measurement system MOVE and useful OOH research insights.
Out-of-Home is in a space of its own and growing. With over 400 millions contacts a day, its there where we live, work, play, shop, socialise and travel.Out-of-Home is the only broadcast medium continually gaining audiences. Today, you're likely to see 26 Out-of-Home faces, making brands stand out, and with new technology Out-of-Home is stronger – connecting and engaging, anywhere and everywhere.