MOVE is the first industry-wide audience measurement system for outdoor media in Australia

Accessing MOVE Data

MOVE has available a range of information based on market averages to the general public for the purposes of understanding the power of Out-of-Home (OOH). Currently these include Reach Curves and Plan By Format.

The MOVE system more importantly measures each face individually for the purpose of campaign buying. This information is available to OOH company subscribers and advertising agencies via license agreements. Staff from these companies are issued with individual logins to the system.