MOVE is the first industry-wide audience measurement system for outdoor media in Australia


Industry involvement

The development of MOVE was overseen by a Joint Industry Committee, established in early 2005 to develop the scope of the MOVE project and oversee the tender process, including evaluation of submissions. The JIC included representatives of the Media Federation of Australia and the major OOH media companies.

Since the launch of MOVE the system has been supported by a Technical Committee made up of representatives of the major OOH media companies as well as an Industry User Group (IUG) made up of representatives from the MFA and media buying agencies in Australia. These groups have the objective of advising on the development priorities for MOVE.

MOVE Organisation Structure

MOVE is a proprietary limited company which has the sole purpose of managing and administering the MOVE audience measurement system.

It is owned by the Outdoor Media Association and its four largest members, Adshel, APN Outdoor, JCDecaux and oOh!media.

Future development of the system, including regular data upgrades, will be funded by OOH media operators with inventory in the MOVE system.

Board of Directors

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Steve O’Connor (Chairman) – CEO, JCDecaux

Steve has over 28 years’ experience in the Out of Home (OOH) industry having started as Sales Manager with Buspak in 1990, promoted to Sales Director in 1993 and then appointed CEO of Buspak Hong Kong three years later. Steve returned to Australia in 1998 to become CEO for Buspak Australia and New Zealand. During his six years in this role, Steve grew the organisation and established himself as a dynamic and leading force in the OOH industry. In 2004, Steve joined JCDecaux as CEO of its Australian operations and is currently responsible for more than 240 staff and a varied portfolio including street furniture and transit advertising. Steve was the Chairman of MOVE during its development and launch and has been the Outdoor Media Association (OMA) Chairman since 2014.

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Brendon Cook – CEO, oOh!media

Brendon Cook founded oOh!media in 1989. With over 39 years’ experience in Outdoor advertising, Brendon has been at the forefront of the OOH advertising business in Australia and New Zealand, creating a multi-award winning company and being actively involved in pioneering the industry’s move into digital. Under Brendon’s leadership, the business continues to deliver strong growth through organic growth, strategic acquisitions and the development and introduction of several new environments to capitalise on the growth in digital and people’s increasing habits away from home. Brendon is a founding and current Board Member of the OMA and was instrumental in the development of MOVE. Brendon is the International Vice President of the Federation European Publicite Exterieur (FEPE) a Global OOH industry body, the first Australian to sit on the Board in the organization’s 50 year history.

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Mike Tyquin – CEO, Adshel

Mike joined Adshel in 2014 as chief commercial officer, and was appointed CEO in March 2017. With 25 years’ experience in OOH across Australia, New Zealand and South East Asia, Mike leads Adshel’s strategic direction, innovation, and digital expansion. Since becoming CEO, Mike has delivered significant growth to the business and will continue to position Adshel as an OOH leader.

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Chris Tyquin – Joint Managing Director, goa

Former Australian Yachting champion, CEO and Joint Managing Director of goa, Queensland’s largest billboard media company. Chris is also Deputy Chair of The Museum of Brisbane, a Board Member of the Outdoor Media Association, and a Director of Major Brisbane Festivals Pty Ltd. Previously he has served as the Chair and President of the OMA, and on the Board of Governance of Wallace Bishop and Hardy Brothers Jewellers.

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John O’Neill – CEO, QMS Australia

With over 23 years’ experience in the Outdoor media industry, developing and leading sales teams at Eye Corp, Media Puzzle and oOh!media, John has extensive knowledge across all facets of Outdoor advertising, and unrivaled relationships with major media agencies. Now, as CEO of QMS, John is instrumental to the business’ strong growth and performance as he leads and manages the multi-platform Australian media business.

Oma Gnp6279 James Warburton Lr

James Warburton – CEO, APN Outdoor

James Warburton was appointed Chief Executive Officer and Managing Director of APN Outdoor from 22 January 2018. James is a world-class senior executive with vast expertise in the media, marketing and advertising sectors. Before his appointment to APN Outdoor, James was the CEO of Supercars for five years where he drove significant growth in the sport and delivered unprecedented broadcast, sponsorship and funding deals. James has also held senior leadership roles at media buying company Universal McCann, the Seven Media Group and Network Ten.

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Charmaine Moldrich – CEO, OMA and MOVE

Charmaine Moldrich is the joint CEO of the OMA and MOVE. She provides inspired leadership and, in concert with the Board, determines the values and mission of both organisations to ensure the success and continued growth of the OOH industry.

Annual Report

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