2015 Software 'Superpowers'
The most comprehensive update to the Out-of-Home (OOH) audience measurement system MOVE (Measurement of Visibility and Exposure) has been revealed, five years after the ground-breaking audience measurement tool launched in Australia.
Other updates to MOVE include:
- Geo-targeting - allows media owners to build out sub-areas based on geographical information. The analysis of reach and frequency based on audience geography, household income and number of people living in the home, means media agencies now have the ability to create bespoke and targeted media plans in response to client briefs.
- Mode data - the ability to show how audiences are seeing ads, whether it be by walking, driving or as a passenger.
- New map layer options, called dot density, represent the number of contacts that will be made in a campaign, using one dot to represent 100 people. This, overlaid with the existing heat map (percentage reach) function enables users to provide a more accurate visual of the campaign reach.
- The compare report function then allows users to review two reports, with the same geographical information, side by side, for a refreshed, cleaner and easier to read format.
For a 'how to guide' on the new software enhancements, click below;
In addition to these 'how to guides', e-learning videos are also available via the MOVE AMS.