MOVE is the first industry-wide audience measurement system for outdoor media in Australia

MOVE implements new reporting system features

MOVE has implemented new features in its reporting system that enables users to see if any signs in a report are in breach of the OMA Alcohol Placement Policy. 

Powered by school boundary data from PSMA Australia – a provider of high-quality location data and owned by Australian federal, state and territory governments – MOVE can now compare the GPS location of a sign with the PSMA data and automatically flag non-compliant signs within a proposal. 

Buffer Zone School Mapping

This safeguard makes it possible for all campaigns advertised within the 150m zone to be 100% compliant.

For more information about these new features download the presentation.