MOVE is the first industry-wide audience measurement system for outdoor media in Australia

Likelihood to See (LTS)

A Likelihood to See (LTS), score is a quantitative measure of a location's audience, that has used a range of Visibility Indices (VI) to account for the passive nature of Out-of-Home (OOH) contacts.

These scores do not account for the impact a sign may have in the market, nor do they account for the quality of the contact or interaction with the audience.

A sign on a road with a high Opportunity to See (OTS) and strong visibility can exceed a sign with higher VI in terms of its final LTS score. As can be seen from the images below the higher LTS is not necessarily an indicator of a location that may have stronger impact.

A contact in MOVE is defined as a viewing period of 200 milliseconds. MOVE is not a measure of the quality of the audience interaction in that contact period or for longer viewings.

To download an overview of LTS then click here.