OTS: Deriving a Score in MOVE
Out-of-Home (OOH) is in many of the places where we play, work, travel, commute and shop. Unlike other mediums, where we have to choose to engage with it, OOH is there as part of our everyday life.
To give you confidence that people are interacting with a site, MOVE uses visibility scores (known as the Visibility Index; VI) to filter the Opportunity to See (OTS) to reflect the actual engaged audience levels. MOVE calls this measurement Likelihood to See (LTS).