MOVE is the first industry-wide audience measurement system for outdoor media in Australia

OTS: Deriving a Score in MOVE

Out-of-Home (OOH) is in many of the places where we play, work, travel, commute and shop. Unlike other mediums, where we have to choose to engage with it, OOH is there as part of our everyday life.

To give you confidence that people are interacting with a site, MOVE uses visibility scores (known as the Visibility Index; VI) to filter the Opportunity to See (OTS) to reflect the actual engaged audience levels. MOVE calls this measurement Likelihood to See (LTS).

Ots Vi

Click here for a list of OTS and VI factors and to download information about OTS click here.