MOVE is the first industry-wide audience measurement system for outdoor media in Australia

Site Classification

The MOVE system contains approximately 60,000 individual advertising faces across the Out-of-Home (OOH) sector.

Every single face within the MOVE system receives an audience measurement result. These single results are then combined to provide total contacts, and reach and frequency results for ‘packages' of faces or for total media campaigns. A package can consist of one face (eg. a supersite) up to several hundred faces.

Every face has a set of unique characteristics which influence the final results. These include exact location (GPS coordinates), size of the face, its orientation and whether or not the face is illuminated. Some of these characteristics are used to collect the total audience (Opportunity To See) while others influence the actual audience (Likelihood To See).

Click here to see a list of factors that are included for OTS and the Visibility Index (VI).

It is the responsibility of individual operators and MOVE to ensure the site classification for each face is accurate within the system.