MOVE is the first industry-wide audience measurement system for outdoor media in Australia

2016 Software Update: New Proposal and Package Filtering

After reviewing feedback from 2015, MOVE has implemented the ability for users to more easily filter and organise their Packages, Campaigns and Proposals. Users will now have the ability to sort campaigns and packages by month and year, as well as hiding packages that are no longer in use. The functionality will be implemented in 2 areas.

• Proposals Area (My Campaigns, Proposals Received)
• Add Subproposals

• Packages Area (My Packages)
• Add Subpackages

For further information, click to download the manuals.

MOVE implements new reporting system features

MOVE has implemented new features in its reporting system which include;

• Grey scaling to represent 0% reach
• The ability to outline a Sub-Area

These new features allow MOVE users to gain a deeper understanding of their audiences, by highlighting where audiences are not being reached and identifying reach in a specific targeted area, respectively.

Move Maps

For more information about these new features please contact MOVE System Manager, Douglas Chau.

2015 Software 'Superpowers'

The most comprehensive update to the Out-of-Home (OOH) audience measurement system MOVE (Measurement of Visibility and Exposure) has been revealed, five years after the ground-breaking audience measurement tool launched in Australia.

Other updates to MOVE include:

  • Geo-targeting - allows media owners to build out sub-areas based on geographical information. The analysis of reach and frequency based on audience geography, household income and number of people living in the home, means media agencies now have the ability to create bespoke and targeted media plans in response to client briefs.
  • Geo Targeting
    • Mode data - the ability to show how audiences are seeing ads, whether it be by walking, driving or as a passenger.
    • Mode Data
      • New map layer options, called dot density, represent the number of contacts that will be made in a campaign, using one dot to represent 100 people. This, overlaid with the existing heat map (percentage reach) function enables users to provide a more accurate visual of the campaign reach.
      • Dot Density
        • The compare report function then allows users to review two reports, with the same geographical information, side by side, for a refreshed, cleaner and easier to read format.
        • Compare Report

          For a 'how to guide' on the new software enhancements, click below;



          In addition to these 'how to guides', e-learning videos are also available via the MOVE AMS

          2014 Software Update

          The month of May will see MOVE adding a range of new features and enhancements to the Audience Measurement Software (AMS) to improve both the experience you have with the software and give you a better understanding of the data outputs. These features are scheduled to be released with the 2014 data update on 19 May.

          Some of the highlights are;

          • Save time running multiple demographics: When running a report you will be able to select up to 3 separate demographics (currently only 1) against which you would like a report. MOVE will run each demographic selected and return a report for each.
          • Report results for irregular display periods. You will be able to select additional duration options for your activity. Previously only 7, 14, 28, 56 and 84 day options were available, from the 19th this will increase to 7, 14, 21, 28, 35, 42, 49, 56, 63, 70, 77 and 84. Meaning those 3 week campaigns and more can now have an accurate R&F report.
          • Reports

          • Get a clearer picture of where the campaign is reaching. The heat map on reports now has a slider bar that lets you change the opacity of the Total Reach layer so you can see the map layer at the same time.
          • Heat Map 1Heat Map 2Heat Map 3

          • Visualise contacts not just reach. The map has had another layer option added which the user can choose to look at contacts instead of total reach. The contacts of the campaign are represented as dots (with each dot representing a number of people) to show the profile of a site in terms of the volume of people to help visualise the coverage of the campaign another way.
          • Dot Density

          For a laundry list of all the software updates click here.