MOVE is the first industry-wide audience measurement system for outdoor media in Australia

What is MOVE?

MOVE is Australia’s premier quantitative audience measurement currency for Out of Home (OOH) media, covering major OOH environments including roadside, airports, railway/bus stations, buses/trams and shopping centres.

MOVE simplifies the planning and buying of OOH media by producing audience measurement results for any combination of formats or tailored packages. As well as providing results numerically, an inbuilt mapping functionality visually displays the reach of a campaign against the chosen demographic and market(s).

MOVE enhances the standard measurement of target audiences Opportunity To See, (OTS) by reporting the active audiences through Likelihood To See (LTS). LTS is a quantitative measure that enables MOVE to account for the traditional passive audience interaction.

LTS accounts for a number of visibility factors; values assigned to either the advertising face itself or the person passing the face within different audience environments. Visibility factors include the individuals’ mode of transportation, speed, and viewing location as well as face metrics such as visual size to the audience and illumination.

Note that LTS is neither a qualitative measure of the sign nor the audience. Click here for more details.

MOVE has been endorsed by the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).