Plan To Include OOH In Your Next Major Campaign
MOVE provides a range of broad results based on market averages to assist your Out-of-Home (OOH) campaign planning. MOVE enables you to see the efficiencies OOH budget provides to your campaign.
Whether you're after complete market coverage or a specific geographical focus OOH is an effective option for your media spend.
MOVE contains a range of tools to help plan your advertising for an OOH campaign. To access them click on one of the tools in the left hand menu.
Reach Curves show market average reach and frequency curves for each format in each market.
Plan By Format show market average results for different media weights for each Out-of-Home (OOH) format.
Planning resources link to new tabs with creative resources, case studies and the latest research about OOH on the Outdoor Media Association website.
Please keep in mind that MOVE provides quantitative measures of audience reach and frequency and it is not providing qualitative measures on the signage, environment or target audience through its Likelihood to See (LTS) scores.
When you're ready to buy an OOH campaign click on the Buy menu above, otherwise click on the Know menu to find out anything else you would like to know about MOVE.