Data 
Richness

Powered by millions of data points from validated sources, MOVE analytics delivers the most advanced understanding of audience behaviour in OOH. MOVE captures how, why, where and when people move across the year - by hour, day, week, and season across all formats. 

Measurement across all OOH formats 

Explore OOH formats

Large indoor locations such as Airports, Shopping Centres, and Train Stations. Each environment has its own movement capturing viewable audiences using the Realistic Opportunity to See (ROTS) measure.

Small indoor environments such as cafes, cinemas, gyms, medical centres and venues.

High-impact billboards, bus shelters, and pedestrian signage including malls.

Internal and external advertising signs on public and private transport vehicles such as buses, ferries, trains, light rail, trams, taxis, ride share and delivery bags.

MOVE measures everyday movements nationwide

Trips made daily by Australians aged 14+.

Road links, bus stops, train stations, and ferry terminals.

 

AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED

AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED/ AGE INDUSTRY PRIMARY STATUS (EMPLOYED

HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME

HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME HOUSEHOLD SIZE GENDER HOUSEHOLD INCOME

Regional audiences

1 in 3 Australians live in regional areas, that's 38% of the population aged 14+. 

That's a big audience and the reason why a third of all signs are in regional areas. Move helps you understand how each of these 50,000 plus signs reach their audience, so now you can ensure your campaign connects with the right people, wherever they are.

 

Viewable, Attention Filter, Impact

MOVE measures all Out of Home formats. From Roadside Billboards to Street Furniture, public and private Transit vehicles, major Indoor environments like Airports, Shopping Centres and Stations. MOVE captures place-based locations including Cafe, Gym, Health, Office, Petro-convenience, Pharmacy, Retail Carparks, Supermarket, University and Venue.

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Seasonal Variations

MOVE captures how audiences move throughout the year - by hour, day, week, and season. This includes monthly variations, school and public holidays, and travel by international, interstate and intrastate visitors, nationwide.

 

Flexible and user friendly 

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Data accessibility

Designed for flexibility and ease, MOVE’s automation and interactive dashboards let you build schedules, upload plans via API, share proposals, and generate reports faster than ever. Filter by demos, geography, or campaign goals—dynamically and effortlessly.

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Data richness

Powered by millions of validated data points, tracking every sign and campaign nationwide - across 5 metro and 21 regional areas - with hourly insights, 365 days a year.

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180+ demographic segments reports

Based on a synthetic population of 2 million people, MOVE represents 20M+ Australians aged 14+ and 180+ distinct demographics.

World leading

Australia’s world-leading audience measurement platform, developed with unanimous industry support, and endorsed by the Media Federation Australia (MFA) and Independent Media Agencies Australia (IMAA).