MOVE-OOH-Square

World-Leading Audience Measurement in Out of Home

An industry-led approach to data measurement, MOVE represents nearly 100% of Australian media owners and all OOH environments, capturing the movements of all Australians 14+. This unified approach ensures unparalleled accuracy and data richness in Out of Home audience measurement currency.

2010

We introduced classic format measurement.

2021

MOVE was upgraded in to include digital audience data at the format level and introduce the revolutionary – Neuro Impact Factor. 

2025

Through extensive collaboration and investment from the OOH industry, MOVE has evolved into a world leading audience measurement system to help media owners and agencies plan and buy OOH.

Our mission is to provide the highest quality service by ensuring data accuracy, integrity and a platform that’s accessible and easy to use.

Board of Directors

  • OMA-HeadshotsCharles-Parry-Okeden Board Member

    Charles Parry Okeden

    Co-Founder and Global CEO, Executive Channel Holdings

  • OMA-Headshots_Cathy-OConnor Board Member

    Cathy O’Connor

    CEO, oOh!media

  • OMA-Headshots_Robbie-Dery Board Member

    Robbie Dery

    Chief Commerical and Product Officer, oOh!media

  • OMA-Headshots_Max-Eburne Board Member

    Max Eburne

    Co-CEO, JCDecaux Australia

  • OMA-Headshots_Elizabeth Board Member

    Elizabeth Mcintyre

    CEO, OMA and MOVE

  • OMA Headshot_Dave Watkins

    David Watkins

    Co-CEO, JCDecaux Australia

  • OMA-Headshots_John-ONeill Board Member

    John O’Neill

    CEO, QMS Media

  • OMA-Headshots_Board Member

    Brad Bishopp

    CEO, Bishopp Outdoor Advertising

Our team of talented and passionate people work with the mantra "Spirited and Smart with Humour and Heart."

The MOVE team provides

  • Education

    Education

  • Data Solutions-1

    Data Solutions

  • Software Solutions

    Software Solutions

  • Move Support

    MOVE Support

For the first time we'll have regional measurement and access to place-based measurement which will be hugely impactful for the whole industry.  

Paul Butler
Managing Director, VMO (Val Morgan Outdoor)

Move will be the most sophisticated and dynamic audience measurement system for outdoor anywhere in the world.  It will provide a whole new level of transparency and accountability for advertisers.

Charles Parry-Okeden
Independent Chair

I'm excited that regional Australia finally gets an audience measurement system, and we can show to agencies and clients that the population outside of the metro cities is worthwhile advertising to, using the outdoor channel. 

Brad Bishopp
CEO and Managing Director, Bishopp Outdoor Advertising 

MOVE is going to validate what we've always known about Out of Home, that it is the best medium for reach and frequency with the most impact.

Elizabeth McIntyre
CEO, Outdoor Media Association (OMA)

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