MOVE-OOH-Square

World-Leading Audience Measurement in Out of Home

An industry-led approach to data measurement, MOVE represents nearly 100% of Australian media owners and all OOH environments, capturing the movements of all Australians 14+. This unified approach ensures unparalleled accuracy and data richness in Out of Home audience measurement currency.

2010

We introduced classic format measurement.

2021

MOVE was upgraded to include digital audience data at the format level and introduce the revolutionary – Neuro Impact Factor. 

2025

Through extensive collaboration and investment from the OOH industry, MOVE has evolved into a world leading audience measurement system to help media owners and agencies plan and buy OOH.

Our mission is to provide the highest quality service by ensuring data accuracy, integrity and a platform that’s accessible and easy to use.

Board of Directors

  • OMA-HeadshotsCharles-Parry-Okeden Board Member

    Charles Parry Okeden

    Independent Chair, OMA and MOVE

  • OMA-Headshots_Elizabeth Board Member

    Elizabeth Mcintyre

    Company Secretary, and CEO, OMA and MOVE

  • OMA-Headshots_Board Member

    Brad Bishopp

    CEO, Bishopp Outdoor Advertising

  • OMA-Headshots_Robbie-Dery Board Member

    Robbie Dery

    Chief Commercial Operating Officer, oOh!media

  • OMA-Headshots_Max-Eburne Board Member

    Max Eburne

    Co-CEO, JCDecaux Australia

  • OMA-Headshots_Cathy-OConnor Board Member

    Cathy O’Connor

    CEO, oOh!media

  • OMA-Headshots_John-ONeill

    John O’Neill

    CEO, QMS Media

  • Website_Board_Member_Dave Watkins

    David Watkins

    Co-CEO, JCDecaux Australia

Our team of talented and passionate people work with the mantra "Spirited and Smart with Humour and Heart."

The MOVE team provides

MOVE_icon_education_V2

Education

MOVE_icon_data_solutions_V2

Data Solutions

MOVE_icon_software_solutions_V2

Software Solutions

MOVE_icon_MOVE_support_V2

MOVE Support

MOVE_icon_Education_V4_300ppi
MOVE_icon_data_solutions_V4
MOVE_icon_software_solutions_V4
MOVE_icon_MOVE_support_V4

The MOVE team provides

  • Education

    Education

  • Data Solutions-1

    Data Solutions

  • Software Solutions

    Software Solutions

  • Move Support

    MOVE Support

For the first time we'll have regional measurement and access to place-based measurement which will be hugely impactful for the whole industry.  

Paul Butler
Managing Director, VMO (Val Morgan Outdoor)

Move will be the most sophisticated and dynamic audience measurement system for outdoor anywhere in the world.  It will provide a whole new level of transparency and accountability for advertisers.

Charles Parry-Okeden
Independent Chair

I'm excited that regional Australia finally gets an audience measurement system, and we can show to agencies and clients that the population outside of the metro cities is worthwhile advertising to, using the outdoor channel. 

Brad Bishopp
CEO and Managing Director, Bishopp Outdoor Advertising 

MOVE is going to validate what we've always known about Out of Home, that it is the best medium for reach and frequency with the most impact.

Elizabeth McIntyre
CEO, Outdoor Media Association (OMA)

Want to know more or need help? Just fill out this form and we'll get back to you shortly! 

Learn more